India Circus – an offbeat online shopping destination: 

India Circus is an online shopping store offering contemporary chic and sophisticated products to customers, across categories – home decor, accessories, etc.

The company, set up in November 2012, has a registered user base of 13,000 customers and daily traffic of over 3000 visitors.  The site gets its clients from all over the world – US, Canada, Middle East, and South East Asia.

As they grew, however, they realised that while they had systems in place, disconnectedness between the various operations was a major problem, which was affecting the scalability of the business.

THE PROBLEM: Bottlenecks in Business – 

The major problems they faced in operations were –

THE SOLUTION – How we helped:
Vin eRetail is a SaaS-based suite for inventory management and order fulfillment that enables multi-channel retailing.

Our robust Vin eRetail system helped them:

• Increase ROI by 432% in 8 months.
• Reduce order processing from 48 hours to 2 hours.
• Increase customer repeat ratio by 30%.
• Shrink returns processing from 30 minutes to under 5 minutes.
• Reduce stock out rates from 60 days to 45 days.
• Increase delivery success by 20%.
• Optimize costs for business.

In his own words, Hadi Curtay, CEO commented – “Vin eRetail as a decision for us at India Circus has been fantastic, our costs have gone down on multiple angles, and the cost to get started with them has been extremely low”.

Given the high costs and efforts involved in setting up a returns management and order processing system, Mr. Curtay observed that “We did not have to invest in setting up as we would in a traditional system and because they are SaaS based, we do not have to worry about backups. Additionally, their team has been fantastic and very responsive.”

Using Vinculum has been a great decision, he mused – “I would definitely recommend this to anyone, may it be a big company or a company that is just starting off” signing off.

Watch the complete interview here –

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