All about Ralali:
Ralali is one of leading Indonesia’s business-to-business (B2B) eCommerce marketplaces for maintenance, repair, and operational (MRO) products. The marketplace currently has around 50,000 unique product listings, as well over 700 product categories and more than 300,000 monthly visitors.
Key Challenges:
As a growing enterprise, Ralali wanted to manage their increasing database of product data and enhance data quality. They wanted to provide convenience to customers, decrease transportation costs and deliver orders faster.
They needed to ensure a fantastic shopping experience for their customers, to enable customer delight. This could be achieved via a one-stop solution for managing and validating product information.
They required a solution to –
The Vinculum Solution:
Vinculum implemented Vin PIM, Vinculum’s PIM solution which streamlines product information coming from multiple sources & provides consistency across all sales channels; enabling organizations to offer customers a great shopping experience.
How this helped Ralali:
Customers were more engaged – since their shopping experience was made more enjoyable – with the addition of filter based search, consistent product information, reduced time to purchase etc.
What lies ahead?
Recently, Ralali raised a US$2.5 million series A funding round from Japan-based Beenos Plaza and CyberAgent Ventures. Ralali’s existing investors, East Ventures also participated in the round.
Going forward, the marketplace will use the fresh capital to expand the team, build out product development and marketing strategies, and bolster user acquisition.
Read the complete story of how we fueled Ralali’s growth here.
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