Scaling new trends with Shopnineteen – A Vin eRetail success story

Shopnineteen – Offbeat. In Vogue. Carefree. Forever young.
Shopnineteen is the ultimate online store aimed at bringing fashion that delights and spreads smiles, a brand of fashion that is fresh, young and preppy.

THE PROBLEM:  Challenges while scaling up:

Setup in 2012, the company initially managed all its orders manually. However, as they started to scale up, it became increasingly difficult to manage their orders and warehousing operations – resulting in issues like inventory mismanagement, loss of orders, delayed shipments, etc.

THE SOLUTION – How we helped:

We offer a SaaS-based suite – Vin eRetail which includes features such as order management, warehousing, inventory management, returns management etc. to enable multi-channel retailing for businesses.

Our robust system enabled them to:

• Improve their repeat orders to over 70% of total monthly orders.
• Integrate their business with leading marketplaces and front-end platforms.
• Manage their orders smoothly and efficiently.
• Optimize costs for business.

Mr. Gobind Pahwa, Founder, and CEO of Shopnineteen said it better – “Vinculum‘s Vin eRetail provided us with an end to end solution to all our order fulfillment problems. We were lucky to get Vin eRetail onboard and have processes such as procurement, fulfillment, logistics, and inventory management all to be handled from one platform without having to invest heavily in such a technology.”

As an organization grows, it is important that the software solution is scalable enough to adapt to its changing needs. Noting this, Mr. Pahwa said – “Vin eRetail is flexible, scalable and adapts itself to our business processes so we don’t have to change the way we work.”

He echoed the thoughts of many of our clients as he signed off, saying “We can now concentrate on our core business proposition which is getting trendy and fast fashion out there to our customers without having to focus on areas such as operations management as that’s taken care of by Vin eRetail”

Watch the complete interview here –

You can also download the complete case study here.

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3 ways to delight your customers NOW – PIM for Marketplaces Part I

This is the second post in our PIM series

Imagine that a potential customer is browsing online for a new phone. He needs to urgently buy the phone, but as he goes on a website, say – Marketplace.com, he comes across something like the image below –

What does he do?  Does he buy, or does he not buy?

We’re guessing that either the customer moves on to another site to continue to shop or goes offline for his next mobile phone purchase.

If you are a marketplace, this is clearly not good news. Your customers come to your website looking for some information, and it is your job to provide them with the exact info, in the shortest time possible.

So is there a better way to retain shoppers on your website, and convert visitors into long term customers? Happily, yes.

Product information management systems or PIM systems can help you streamline your data across all your channels.  Read our post on business benefits of Vin PIM, here.

A marketplace has its own set of specific challenges, which can be mitigated via 3 distinct PIM software features:

High Quality of Product Data:

Marketplaces often face issues with the consistency and relevance of product data, and this can negatively affect the shopper experience.

What does PIM software do? : Vin PIM ensures the availability of complete, accurate, consistent and timely data across channels. It includes:

• Data Standardization – This includes the setting up of standards, defining how a product information will be displayed on the marketplace and identifying data that fails to conform to the specified business standards.
• Data Quality Rules – The system applies custom business rules to your data to validate product records, as per business needs.

Benefits: So what is the implication of good quality data for a marketplace? The key benefits of improved data quality are manifold –

• Increased sales conversions due to rich product content –
  For instance, when a customer comes across consistent product information on the website, this benefits both sellers as well as customers as a customer can purchase a product with the best value offers.

• It eases his user experience, increasing customer satisfaction and reducing the probability of returns.Also, it brings about drastic reduction of cart abandonment rates for the marketplace.
• Increased upsell and cross-sell opportunities by standardizing and analyzing product data attributes:
  PIM software also helps in the upselling/ cross-selling of related products when the customer is finalizing his/her purchase.

In the example above, we can see that the product data has been leveraged to promote the complementary products to a prospect or a customer.

Keep reading for more on how PIM’s other two features can be leveraged for marketplaces.

Coming next in this series: PIM for Marketplaces Part II! 

Any tips or questions for us? Leave them in the comments below.

Product Information Management – Why does it matter?

PIM – Why does it matter?

Omnichannel retailing is here to stay. You’ve probably heard that before. But how can you make sure your business is ready to provide the required consistency to your customers across all channels? Read on –

To begin with, a short note on PIM –

What is Product Information Management?

PIM software, in simple terms, is a software product that helps an organization maintain a consistent version of its product data.

Gartner expands on this definition, by listing the features that a PIM is chiefly responsible for:

• Supporting the identification, sync of product information across disparate data systems.
• Enabling the distribution of a single, golden version of truth.
• Enforcing data quality and compliance via corrective action techniques.
• Creating and maintaining a central database of record.

Essentially, what this means for your business, is this –

To find the difference out for yourself – Request a demo today!

Any tips or questions for us? Leave them in the comments below.