PrettySecrets Turbocharges Its OmniChannel Growth Journey with Vinculum

All about PrettySecrets:

PrettySecrets is India’s first and only exclusive online lingerie brand. It has a collection of over 10000 products in lingerie, nightwear, shapewear, swimwear, dressups, and more. PrettySecrets was created to inspire the new breed of Indian women. Its mission is to deliver superior quality lingerie as well as give its customers access to products and categories previously unavailable in the market. In April 2017, they entered the brick and mortar channel with the launch of standalone stores in Mumbai, India. The brand also plans to launch additional 300 stores by 2019.

Key Challenges:

They required a solution that would

• Readily Integrate the order management system with the front end (web store) and brick n mortar stores’ systems to avoid manual interventions and errors while processing orders.
• Automate processing and accounting of B2C & B2B orders.
• Enable channel-based promotions and provide a common customer loyalty program across all the sales channels
• Provide them strong reports and dashboard analytics for reducing efforts of collating data points from multiple sheets.
• Enable warehousing functions and allow blocking of inventory for separate sales channels.
• Easily integrate with multiple payment gateway solutions and payment partners.

The Vinculum Solution:

Vinculum provided a one-stop platform to accomplish their coveted multi-channel Online-Offline, O2O strategy. Vinculum’s O2O suite of solution automated their online & offline business process processes to seamlessly fulfill all orders and manage their inventory effectively across channels.

• Real-time tracking and a single view of Inventory to fulfill both online and offline orders on-time.
• Point of Sales & Store management solution to enable paperless transactions.
• An Intelligent system with Dashboard, Reporting, and alerts to give real-time visibility of operations to management.
• Integrated Warehouse management system for better management and tracking of inventory.
• Order & Inventory Management System, with ready adaptors for web store and marketplaces integration.
• Efficient allocation of inventory and fulfillment of online orders from inventory in stores.
• Seamless Integration with Payment Gateways providers/partners.
• Integration between channels enabled the creation of a common Customer Loyalty Program. Customers can now redeem their points through any sales channel.

Vinculum’s suite of products helped Pretty Secrets provide an Omni Channel experience to their customers. It allowed them to enable features like pickup from stores, ship from stores, buy online return at store etc. This not only increased their efficiency but also customer loyalty. 

Vinculum helps eTailers achieve their offline expansion plans by leveraging technologies like Real-time View of Inventory, Order Management System, and Warehouse Management System.

Read the complete story of how we helped PrettySecrets here.

 Any tips or questions for us? Leave them in the comments below.

How eCommerce Integrations can help you fuel your business growth

If you’re selling online or offline, you also need to scale up your business across other sales channels. Today customers desire a seamless and consistent shopping experience across brands. They now shop for brands & not channels, what was showrooming for them is now web rooming. For them, the line between channels is increasingly getting blurred.

For any business to grow in scale, it needs integrations to multiple sales channels like its own website, online marketplaces, logistics and fulfillment companies to increase reach and offer more conveniences to customers. A business would also need to keep its data consistent across enterprise systems and deliver to customers via shipping partners.

For any online business, there are 3 components –

• Webstores–  This is how the business interacts with the customers. Your own website such as Nykaa.com is your own personal store. These web stores are built on SaaS-based platforms such as Shopify, PrestaShop, MartJack, Drupal, etc. However, such businesses may also sell on multiple marketplaces like Amazon.com, Flipkart.com, etc.
  Backend– A business manages its day-to-day operations via its backend. This includes managing orders, creating a single inventory pool to assign and fulfill orders correctly for timely, efficient delivery.
• Delivery – The ability to fulfill online orders and manage returns through shipping and fulfillment companies. Here the ability of a business to quickly process orders and deliver them to customers in the shortest possible time is crucial.

For any offline business, there are –

• Offline Store(s)–  This the place where customers interact with brands and look for great the customer experience & store ambiance e.g Lifestyle by Landmark Group. However, such businesses may also sell on multiple marketplaces or build their own marketplaces for offering a better customer experience.
• Backend– A business manages its day-to-day operations via its backend. The invest with best of breed”offline solutions” which includes point-of-sale solution, back-office system, ERP, warehouse management and inventory management solutions.
• Order Fulfillment–Shopping transactions happen inside a physical store. Today retailers are looking for the ability to fulfill online orders through their stores and manage returns through shipping and fulfillment companies.

As businesses grow, complexities owing to scale and size increase. Here, these integrations are crucial to helping the business scale up and manage vendors across channels.

Types of integrations:

1. Integration to Web-stores: Web-fronts are SaaS-based solutions on which you can build your web stores. Some of the popular eCommerce front-end include Shopify, Magento, WordPress, MartJack etc.
2. Integration to Marketplaces: Businesses may want to list on multiple marketplaces both domestically and globally to be able to acquire more customers and increase their sales. Some of the popular online marketplaces include Amazon, Lazada, Zalora, Flipkart, MatahariMall, Qoo10, etc.
3. Integrations to Shipping companies/Fulfillment companies: To be able to effectively deliver goods, a system needs to leverage the services of these companies.  Some of the popular 3PL providers include DHL, BlueDart, FedEx, UPS, DB Schenker, LBC, DTDC, USPS, etc.
4. Integrations to Retail and Accounting systems: To make sure all their data is in sync across the enterprise, organizations need to be integrated these ERP and retail systems.

Vin eRetail is a SaaS-based retail suite for multi-channel retailing. With ready integrations to 75+ global marketplaces, third party logistics companies, financial and retail systems it makes it easy for Sellers on Marketplaces, eTailers, Marketplaces, 3PLs, CPG, and Brick n Mortar Retailers to sell and manage the order management and fulfillment processes easily.

Check out the complete list of integrations here.

Any tips or comments for us? Leave them in the section below.