020 Transformation eTailers

O2O Transformation: eTailers partnering with Retailers

eTailers are partnering with Retailers and also, are opening their kiosks to increase their customer reach by allowing consumers to search for the product or service online/offline and buy it through a channel of their choice.

These strategic initiatives helps the online players achieve the following:

1. Create an omnichannel experience for their customers: There is still a vast majority who want the ease and tangible experience of an offline store, where they get to touch and feel the product before purchase.

2. New revenue streams: eTailers can partner with retailers to fulfill their orders from inventory in-store and hence have a wide plethora of products online.