All about Nykaa – the trailblazer in beauty and wellness:
Nykaa is a leading online beauty retailer – with over 400 brands and an impressive range of 40,000 products. The eTailer offers a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products for women and men.
This is how we collaborated with them to scale up their operations.
The business first laid down its roots in 2012. In the beginning, manual systems could be used to manage orders.
With growing popularity, their organization found it difficult to handle increasing volumes of orders and inventory via their existing systems. Their challenges were –
What they needed at this time was a solution that could help them manage their operations, making them more efficient and streamlined.
How we helped
We worked with Nykaa to help them transform their business. Here’s how –
We continue to support Nykaa in their journey towards eCommerce superstardom as they go from milestone to milestone.
What lies ahead?
Recently, many online retailers are looking to expand their businesses– by bringing to the customer the ease and tangible experience of offline stores, where they get to touch and feel the product before purchase.
Not one to be left behind, Nykaa harbors plans to grow its presence offline – a strategy it kicked off when it launched its first offline store in Delhi in 2014.
The eTailer just raised close to Rs 60 crore ($ 9.5 million)and plans to use the money from the latest funding to drive its strategy of reaching customers across formats, including through online and regular stores.
The day is not far when shoppers can visit the Nykaa website and quickly tap into real-time inventory data, and see which local stores have those items in stock. They can also reserve their shopping bag online to make the same day pickup from their nearby store.
Continued in our next post: The online to Offline transformation of eTailers.
We help eTailers achieve their offline expansion plans by leveraging technologies like RTV, OMS, and WMS.
Read the complete story of how we helped Nykaa here.
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